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Aristocrat Leisure Limited is recognized globally as a leading producer of gaming technology. It is an ASX100 listed company and the second largest slot machine manufacturer in the world. Founded in 1953 by Len Ainsworth, the company is licensed in 240 jurisdictions and operates in 90 different countries. Aristocrat has headquarters in Sydney, Australia with marketing and development offices in South Africa, Russia, and the United States.
The company’s refusal to bow to the status quo has earned them several industry awards, a devoted player following, and a staggering number of cash payouts. Since its inception, Aristocrat has tirelessly dedicated itself to creating games that offer a top-notch experience for players. They develop cutting-edge electronic gaming products and have proven to deliver the very best when it comes to online slots.
Aristocrat Slot Machine Reviews
Types of Aristocrat Slot Machines
Like other major gaming companies, Aristocrat manufactures the two most common types slot machines; video reel and classic, mechanical reel. All in all, Aristocrat offers over 300 unique game titles in their slot machine category. The company classifies their slots under six categories; Participation, Relm, M-Series, J-Series, E-Series and C-Series. These designations simply refer to the machine type, its software and underlying technology.
Most Popular Aristocrat Slots
Aristocrat may be most well known among casino goers for its iconic Queen of the Nile video slot game, featuring an ancient Egyptian theme. The company also offers a collection of slot machines that have linked progressive jackpots, which is one of their biggest revenue generators within the electronic game category. Aristocrat’s most popular progressive machines include the Jackpot Carnival and Cash Express themes.
Aristocrat Partnerships and Licenses
Aristocrat is constantly seeking out new partnerships and licensing deals within the entertainment industry in order to develop new slot game titles. Most notably, Aristocrat has established partnerships with large media companies including HBO, ABC and Warner Bros. to bring gamblers slot titles like Game of Thrones, the Big Bang Theory, Sharknado, WESTWORLD and more. Many of these games are quickly becoming some of the company’s most popular slots.
History of Aristocrat
Aristocrat’s first slot machine was introduced the same year they were founded, in 1953. By 1956, Aristocrat has finished creating its revolutionary “The Clubmaster” collection of slot machines that included features such as multi-line and scattered payouts.
Len Ainsworth left the company in 1994, after a cancer scare. He later went on to found another gaming company, Ainsworth Gaming Technology, although the Ainsworth family still maintains a substantial stake in Aristocrat.
The Clubmaster
Aristocrat decided to revolutionize the gaming industry by introducing The Clubmaster collection in 1956, making it the first machine ever to offer multiline and scattered payouts. Aside from this, other technical advances included self-lubricating reel assembly bearings and Free Play lock. Also, in 1956, poker machines were legalized by the New South Wales Government in social clubs.
Two years later in 1958, the gaming company invented the world’s first poker machine with fully lit reels and scorecard. The introduction of the new “Slimeline” and “Sheerline” machines greatly helped the company rapidly capture a significant share of the Australian market.
Global Expansion
Aristocrat Leisure Limited has a significant global presence in Africa, North America, Australia and New Zealand, the Asian Pacific, Europe, and India. The 1960s were a period of global growth for the company, with a strong portfolio of cabinets and games that enabled the company to expand.
In 1961, Aristocrat released an innovative game design called “The Aristocrat Nevada” in the United States, which became wildly successful. It also released “The Grosvenor” machine two years later, in 1963, and the world’s first video slot machine, “Moon Money”, in 1965.
Aristocrat Technologies
Aristocrat opened its office in the United States, known as Aristocrat Technologies, Inc. and it is based in Las Vegas, Nevada. This branch is responsible for designing, manufacturing, marketing, and selling games to the North American and Latin American market.
Aristocrat Technologies, Inc. was incorporated in 1963 and it has an additional office in Mexico City apart from its Las Vegas office. The company has sales and support centers in Minneapolis, Minnesota; Gulfport, Mississippi; Atlantic City, New Jersey; and Reno, Nevada.
When Aristocrat bought ALI Gaming Solutions in Africa, Aristocrat Africa was created as its own companies. Today, Aristocrat Africa has grown to become the largest South African slot provider.
Aristocrat’s Entrance into the Digital Gambling Arena
Aristocrat entered the digital gambling arena in the 1970s, beginning with the invention of the video-based slot machine and an electronic credit meter. It also made history with the release of the world’s first five – reel slot machine and found international success with its innovative, electronic game that they called “Wild West”, all the way back in 1970.
The Venture Reel Is Invented
The Venture Reel, without a doubt, is one of the most remarkable innovations as far as slot machines go. Historically, 3-reel and 5–reel slot machines had a limited number of possible outcomes, which meant that the payouts players received were quite low.
As the video reel gaming system was introduced, it allowed some symbols to show more frequently than others. Usually this would mean lesser paying symbols would show more often while more valuable symbols would be more rare. As a result, in 1983, revenue from slot machines surpassed table game revenue in the United States for the first time ever.
Leasing in the U.S. and Listing on the Stock Exchange
In 1986, a change in legislation allowed gaming manufacturers in the United States to lease slot machines to casinos, bars, and clubs for a percentage of the floor takings or a lease fee arrangement (instead of selling them outright). Due to a high demand for its games in the Asian Pacific, Aristocrat opened an office in New Zealand in 1987.
In 1996, Aristocrat Leisure Limited went public and was listed on the Australian Stock Exchange. In 2000, the company secured licenses in Las Vegas, Nevada. It also formed a joint venture with Sammy Corp in Japan and acquired Casino Data Systems (CDS) in Nevada, in order to expand its systems business. Two years later, in 2002, Aristocrat made itself comfortable in its new Las Vegas office and also developed a significant presence in Macau, following its arrival into China in 2005.
Economic Crisis
In the 2000s, however, things were not booming well for the gaming company, as it was greatly affected by the global economic crisis. Revenue dropped sharply, and the company blamed the US subprime mortgage crisis that occurred between 2007 – 2010. The financial decline, however, did not deter former CEO, Jamie Odell, who was appointed in 2009, from seeking solutions on how to bring the company back on its feet.
Odell rejuvenated the management team, creating a “Play to Win” strategy that focused on turning the company around and marked the beginning of a new era for Aristocrat. Part of their strategy was to focus on the United States market by recruiting top industry talent to develop the world’s greatest online, mobile and application-based slot games.
Aristocrat Games and Other Acquisitions
In 2014, Aristocrat presented hundreds of new games across a broader range of segments than it had ever done before. One of its games, Buffalo Stampede, was named the top “for sale” game in North America in Goldman Sachs’ annual slot manager survey. The Walking Dead was named “casino product of the year” at the annual Global Gaming Awards held in 2014 and 5 Dragons Legends was voted best standalone slot game at G2E Asia 2014.
To strengthen its systems business, Aristocrat acquired material assets from Paltronics Inc., and it also acquired Video Gaming Technologies (VGT), which significantly increased its overall presence in North America, especially the Class II tribal gaming market.
New Aristocrat Slot Games
The mobile game developer, Plarium Global Limited, was also acquired by Aristocrat in 2017. Plarium’s hit games include Vikings, War of Clans, Stormfall: Age of Wall, Soldiers Inc.: Mobile Warfare, and Sparta: War of Empires. This acquisition helped Aristocrat greatly expand its addressable digital marketing into the strategy, RPG, and casual gaming segments.
Another leading mobile game developer, Big Fish Games, founded in 2002 by Paul Thelen, was acquired by Aristocrat in 2018. The company boasts of a diverse portfolio of profitable games across three segments: Social Casino, Social Gaming, and Premium Paid Games.
Trevor Croker is the current CEO of Aristocrat since March 2017. He was formerly Executive Vice President for global products.
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Aristocrat Leisure Limited is a developer from Australia that has been producing games for more than six decades now. They’ve been a creator of games for land based casinos for all this time, though in time they turned some of their titles into online games as well. They’ve been listed on Australia’s Stock Exchange for longer than most online companies have existed. They have 3,000+ employees right now, from all over the world, and they are present in 90 countries, while their games are offered in 240 gaming jurisdictions.
The majority of the casino floor is occupied by slot machines so it makes sense the sales floor at the expo would be.Slot machines on display come in all shapes, sizes, and themes at G2E. List of slot machines at bellagio. However, the big name themes are the games that you’ll usually notice first.
Aristocrtat Online Slots List
This is a huge company, though if you look only at its online scope, it might not be as visible to you. Still, if you look at the land based market, this is the second biggest company to produce real money slots or pokies, the first one being IGT.
Aristocrat has its own solution for regular casinos that want to create their own online sites, a platform called nLive. Over 50 online casinos took them on their offer, and either use their platform or simply integrate their games into another one.
Aristocrat Slot Machine Parts
History
The history of Aristocrat has started out in 1953, when it was founded by Len Ainsworth, the full name of the company being Aristocrat Leisure Limited. They created their first game machine that year and they went on from there. They introduced the Clubmaster range in 1956, a machine that had scattered payouts and multi-lines. Two years later, Aristocrat created the first poker machine in the world, which had a scorecard and fully lit reels. During the next decade, Aristocrat expanded to the European continent, though they also did very well in Las Vegas.
With the 70s bringing about the digital age, Aristocrat managed to stay ahead once again, creating the first slot machine that was video based. They were also the ones to launch the first slot machine with 5 reels. A big game of theirs, released in 1979, was Wild West.
During the 80s, Aristocrat opened up their offices in London, created a range of slots called Microstar and also launched a company called Aristocrat Australia Systems, which was behind Casino Management Systems.
The 90s saw Aristocrat being turned into a publicly listed company, but it was also the decade when they launched the popular MK Gaming System, and then the Hyperlink Gaming System. They opened offices in new countries, in Peru, South Africa or Columbia.
They obtained their license for Las Vegas in the year 2000, made some acquisitions and also created a joint venture with a Japanese company called Sammy Corp. They started expanding into China as well, starting from 2005.
They continue to expand even today, by making acquisitions, by releasing a large number of new games and by working on increasing their online presence.
Aristoctat Casino Games
As you’ve been reading up until this point, Aristocrat has a long and distinguished history in the land based casino market, as a creator of slot machines for gaming establishments. They started out with electronic gaming machines and they innovated a lot during their history of more than 60 years. Besides slots, they also have created computerized table games, linked jackpot games and card games. They’re especially recognized for the Hyperlink system, which is patented as a linked jackpot. They’ve kept their eyes on the future all this time though, and they continued to expand to other platforms as well. Right now, you will find that their games are available on all Apple powered mobile platforms, and that they have regular online games to offer as well. Many of their land based games are available online these days.
Speaking of online slot machines, Aristocrat has a fairly decent collection of such games right now. Many of these are based on popular land based slots, like Buffalo is. Among their online games, you will also find slots like Lucky Count, Werewolf Wild or Red Baron. Some are better than others, obviously, but on average I’d say that they offer enough good slots for you to enjoy.
Graphics
Many of their online games borrow their graphics from their land-based counterparts, which isn’t always in their favor. You can see the potential in their games though, especially the more recent ones, since they offer high quality themed symbols usually. The downside is that they also make use of the usual poker logos, the ones that are copied from one game to the next in the exact same form. If you want an example of a game that would’ve been superb, if it hadn’t been for those poker icons, just take a look at Werewolf Wild.
Features
As features, Aristocrat relies on many of the options that you’re used to seeing in these games, so you can count on scatters, wilds or free spins to be part of the deal. They will also improve those features in some cases though, so you might find a bonus game, a multiplier or some other ability in there, to make it more enjoyable. Overall, they’re not the kind to rely on simple games, and prefer to give you something that will entertain you.
Payouts
New Aristocrat Slot Machines 2017 Game
Payout wise, their games will vary considerably, but usually they’re going to give away rewards of at least 1,000x. In some cases, you will get a lot of features to make up for the low rewards, while in other games you will have multipliers coming through wilds or free spins.